Marketing Pirates Of Dentistry

Below is an edited version of what makes me feel alive,and worth every penny of the extreme customer service we provide our MPOD Members.

From Dr X

Some powerful stuff from MPOD for which I am very grateful….

1. Great call , will be in contact about the xxxxx over the next day or two

2. Most stunning to me and perhaps the most valuable lesson to me in over 20 yrs is the XXX that you have uncovered.

I take this on the chin as it is ultimately my failing that has allowed this to go on unnoticed thinking we were pretty much at it.

It could turn out to be the most significant change in my pt management in all these years. It will be turned round as a positive, make no mistake.

I owe you a beer

Dr X

Tony Gedge comments: Every month I speak with MPOD Members one on one about the growth of the practice. I hold no punches and tell it as it is. It’s my job and if I can’t tell the truth, I will part company; it is what I get paid to do at £437.50 an hour.

1. I challenge all MPOD Members to tackle issues which are the TRUTH and to stop delaying the inevitable. A deadline for taking action is set and I will chase and hold accountable for what you have committed to changing for the better.

2. RESPECT- The leader accepting it’s his responsibility and looking to blame no one for a big profit hole. This FATAL FLAW is going on in EVERY single practice in the UK.

It is costing you more than my £437.50 an hour. And it’s easy to fix. Over the coming month’s we have decided to roll this out to MPOD Members on a fist come first served basis.

All dental marketing needs to be held accountable, measured and tested for maximum ROI.

And finally I’ve stopped drinking now for five weeks. So my friend and MPOD Member will have to buy me a sin alcoholic beer. San Miguel do a nice one. But can you answer me this strange occurrence?

Although no alcohol, after drinking four cans I still get a thick head the next day? Please let me know your comments below

For straight talking about the future growth of your practice…

http://www.addictive-marketing.com/freeconsultation

Dentist Faces the Truth About Marketing

How many times do you hear patients, wife, supplier,
complaining they can never get through on the blower?

Although you may have resolved this money wasting issue,
have you listened in and eavesdropped on how your reception
converts new patient enquiries,or not as the case may be?

But don’t take my word for it…just this morning I
listened to two BIG practices who are all over the web.

The truth is I was surprised, but not shocked at what I
heard…

You see it’s been a long standing battle of mine to STOP
reception RUNNING the asylum.

Fact is- far too much power is given up away and too many

principles are ignoring the TRUTH.

HERE’S HOW MPOD MEMBERS CONVERT PHONE CALLS

Every month, for 30 minutes we run the ‘Lead Conversion Club‘ for
reception and Implementation Managers!

This is for MPOD Member’s front line team where you too
may have serious challenges.(i.e. you spend money on ppc, ads,
S.E.O, five grand web site, good will in terms of referrals
ringing and then it all FAILS

…and reception don’t go for the 2 SWAG BAGS needed to get R.O.I)

Here’s a clue…

MPOD Members focus on converting leads
over the phone, using online lead capture forms… dental
phone scripts, daily mystery shops including competitors, web
inquiries and face to face conversion training.

WHY WOMEN ARE DIFFERENT TO YOU

It’s true that 80 percent of inquires are usually from
women- so we have to sell differently?

Agree?

Do you advertise with Google Ad Words, run expensive S.E.O
then you get lots of price shoppers right?

Here is an old video we will be watching in a few weeks
with a dozen EAGER reception teams- all understanding it’s
R.O.I they need from their marketing…

Instructional video here…

AT LAST BIG RESULTS HAPPENING ON RECEPTION DESKS

Since we started training reception teams over a year ago, phone conversions have doubled in most cases.

And just by applying a few tricks to dentists web sites, one client got 8 new leads last week.

And finally MPOD Members are shown how to assemble, create and to follow up with sequential ‘Stop Her Search‘ direct mail and other media’s.

For more information on how to CONVERT more phone, web inquiries into assets, get your team trained on the LIFE BLOOD of all businesses- (THE PHONE) take the free consult below to find out more

http://www.addictive-marketing.com/freeconsultation

Here’s to your continued FIX YOUR PHONE success

Best

Tony

P.S. You’ll be glad to know that we owned a tele-marketing company

for six years turning over a million with 8 staff- that’s why we get RESULTS!

Dental Phone Scripts

Invisalign dentists are becoming ever more popular.

Hi my name is Tony Gedge and I work with Invisalign Dentists. A word of warning…

BEWARE- before you choose a straight teeth dentists or orthodontist because you may require a cheaper and faster version called Inman Aligner.

Below is a list of TRUSTED Straight Teeth Dentists who provide differing straight teeth systems such as Inman Aligner and all have patient success stories (videos), GUARANTEES, Eco Dentistry, Dentistry for Busy People and free “Am I  Suitable for Straight Teeth Audits.”

Here is a list of clear braces systems including Invisalign, Inman Aligner, Clear Step.

Get your Free “How To Straighten Your Teeth” Guide below…

Invisalign Leeds

Invisalign Hertfordshire

Invisalign Preston

Invisalign Glasgow

Invisalign Kent

Happy straight teeth!

Tony Gedge

Invisalign Dentists

WARNING TO CONSUMERS: Dental implants should be looked at very carefully when choosing dental implants!

My name is Tony Gedge and I have the privilege of helping dental implants dentists with their customer service.

And recently have seen many dentists do what we call, “BAIT and SWITCH.” This also applies to dental implant clinics abroad!

This is where they offer you dental implants on the cheap and then when you appear at the practice; add on more dental implant costs.

Here is a list of dental implants dentists that offer EXTREME CUSTOMER SERVICE and never use underhand selling tactics.

They also offer GUARANTEES and Warranties and have dozens of patient success stories for dental implants. Click on the links below to find one nearest you and get a free dental implants guide while you’re at it…

Dental Implants Brighton

Dental Implants Kent

Dental Implants Birmingham

Dental Implants Bolton

Dental Implants Finchley

Please get in touch if you need any further advice on how to choose a trusted dental implant dentist.

Regards

Tony Gedge

Te- 0845 0531515 ( you may call 24/7)

Dental Implants

Invisalign marketing, Inman Aligner marketing or whatever straight teeth marketing system you use; couldn’t be easier in today’s climate!

Let me give you some tips…

1) target market are females aged 31

2) they drive or aspire to drive Minis

3) in a steady relationship waiting to be married

PLUS 12 other attributes we have found from ours and Nadim’s research.

Here’s a transcribe of the opening from a “How To Straighten Your Crooked Teeth” webinar we run for our Straight Teeth Marketing System Members.

It’s one of the many strategies we leverage to convert their leads into real cases. Here it is…

“Pain Free – Life Transformational Straight Teeth for Busy Women.

Hi my name is Tony Gedge and I’m proud to be a part of a group of Life Transformational Dentists from all over the UK.

And this evening we have got one of those unique dentists with us, so if you would like to find a dentist, who can guarantee that you will feel no pain, fear or anxiety, and you would like to see real proof from other people who have experienced no pain, fear or anxiety- then you’re in the right place.” first few seconds of a 29.79 minute interview

The recording is then get given to dentist to use as a CD,Video/DVD, MP3 for marketing on web site, and as a booklet to position as expert, only choice and to appear in their special direct mail ‘How To Stop Her Search Package’ etc.

What are you doing to motivate, convert dental procrastinators?

See what this from scratch dentist is doing – who incidentally, had his biggest grossing month ever June 2010.

“We Are Now Closing 2 to 3 Straight Teeth Cases Per Week”

Over the last 8 months we have been working together very closely with Tony Gedge, developing and tweaking and improving the lead generation system for our websites.

And over a period of 8 months we have seen our conversion rates go up on the Straight Teeth Marketing System and our lead generation sites up to about 20%.

Now compare that to our original website- conversion rate was 6%, so that’s almost 3 times as much conversion rate and that’s actual traffic coming to our site.

So these are visitors coming to our site and then actually engaging with Tony’s conversion techniques, so that has almost doubled.

And a lot of that is due to the fact his lead generation capture websites are tailor made, so that it’s specifically to the audience you are trying to attract rather than having one generic website which is attracting and targeting everybody which means NOBODY.

In terms of following that up and the conversion rate; we are now closing 2 to 3 cases per week on our straight teeth system which is almost double!

— Nadim Majid here from Lifestyle Dental

IF YOU want to be wealthier, happier, more profitable patients, better team…then wouldn’t it make sense to learn how to do it rather than fumbling around in the dark- remember the first time you….and losing the precious time we have left?

Talk to the non geeks, non patient job in exchange for treatment, not mates but pros who really understand how to SELL TO WOMEN!

http://www.addictive-marketing.com/freeconsultation

Knock yaself out this summer!

Tony Gedge

Invisalign Marketing For New Straight Teeth Patients

How To Dominate Your Local Online Market…Dramatically Increasing Your New Patient Intake

Clear braces North London- Dr Ketan is our next site roll out- it’s not actually a site- it’s a full online and offline system.

You see we don’t build web sites. We create and assemble proven lead generation and conversion systems that put profitable patients in your chair!

Here’s a glimpse of a fraction of what you won’t see with other Web/ SEO Companies;

1. Questions and Answers Page, Button and Follow Up System
2. Free Smile Audit Webform Follow Up System
3. “Live Chat Conversion Process and Staff Training”
4. Mystery Phone Shop Your Practice and Competitor with Staff Follow Up Training -£397.00
5. Clean and Polish for Web Site Architecture, SEO Friendliness, Keyword & Competitor Analysis, SEO Friendly Copy Written Content–£497.00

• Instant Video/ Podcasting Submission To Over 100 Different Media Sites £1,800

• Creation of North London Dentist USP – Unique Selling Proposition £297.00

• ROI Call Tracker – Records all calls from website for conversion, measure where calls come from- numbers and software added to your site and offline marketing pieces

• Submission to MPOD Blogs to increase Web Rankings

• Insertion, and Reporting of Usability Software – find out where prospects are mousing over to increase prospect experience and conversion- £97.00

• Registration with all Major Search Engines

• Instant Submission To Social Media and Book Marking Sites – £978.00

• Personalised Videos For Video Marketing And Inclusion On Website

• Online Follow Up Marketing System – £698.00

• “Mystery Phone Shop Audit and Staff Training On Converting Inquiries”
• PLUS FIFTY OTHER ELEMENTS

If you want a proven ROI web marketing for dentists system and not just a web site. Please call Cally on 0845 0531515

Clear Braces North London – Next Web Marketing For Dentists System Roll Out

Dental marketing includes the 3rd part of Dr Painless Parker

Defusing The “Ticking Time Bomb” Of NHS Practice Conversions Who Are Stealing Private Patients Right From Under Your Nose!

In this free report:

¦ 3 Ways to ring fence your highly PROFITABLE patients from
newly converted NHS practices!

¦ What you must do immediately to preserve your wealth and…

¦ New survey reveals how you can IMPLEMENT what only 8% of
mega successful private dentists are doing. Therefore allowing you to earn more in 1 month than the previous 11

¦ PLUS a free ready to use direct response advert GUARANTEEING you to be a massive magnet for more tooth whitening treatments!

Get your report here…

http://www.addictive-marketing.com/dynamitereport

Have a dynamite of a week!

Tony

Dental Marketing Painless Parker Part 3

3 Ways to ring fence your highly PROFITABLE patients from

newly converted NHS practices!

■ What you must do immediately to preserve your wealth and…

■ New survey reveals how you can IMPLEMENT what only 8% of

mega successful private dentists are doing. Therefore allowing you to earn more in 1 month than the previous 11

■ PLUS a free ready to use direct response advert GUARANTEEING you to be a massive magnet for more tooth whitening treatments!

Free Dental Marketing Report by clicking here or visiting…

http://www.addictive-marketing.com/dynamitereport

Dental Marketing WAC Survey

“Dr Painless’ Parker, The Rich And Rebellious Dentist Renegade”, (1872 – 1952):

The ‘P.T. Barnum’ of Dentistry”

by Tony Gedge

There is NO other deceased businessman I have learnt so much from, than that of Dr Painless Parker. NO ONE. His marketing for dentists skills were second to none!

I first started researching this 19 century dentist two years ago and finally found a Canadian dentist, Peter M. Pronych. Suddenly Cally ordered two self published books Peter had put together.

They took a month to arrive and I’ve only just finished reading g the second one. Along with the books came two CD’s containing rare footage and video.

My Members have them already.

Painless is not just for the dental profession but for any entrepreneur looking for inspiration, resilience and a guiding hand to success. Dr Parker has had a MASSIVE impact on my life and self confidence just when I needed it most in my eternal quest for never giving in or giving up.

I talk a lot about your REASON FOR BEING that separates you from the commodity beige dentists and connects you to patients searching for people with meaning. Parker took dentistry to the masses and delivered his ‘Dental Sermon’ on the streets of poverty ridden America.

This caused outrage by the ETHICAL DENTIST who felt threatened by Parker and wanted to keep their prices high depriving the public of dental care. This is the very roots of the word ethical, and if you learn to understand its origins, you’ll quickly move past its self limiting success factors.

“There is little consistency in the fact that a dentist who wears an advertised suit, shirt, shoes, and hat, patronizes an advertised theatre and dines at an advertised club, goes driving in an advertised make of automobile, reads a newspaper supported by advertising, and listens to radio programs with advertising sponsors, should see evil in advertising, especially when it is employed to educate people to their dental needs.”  – PAINLESS PARKER

Getting up off the floor time and time gain after having his license revoked, being shot at, spat at, he continued taking dentistry to those who could not pay the high prices of the ethicals.

An employer and reformer of alcoholic dentists…a passion for discovery as a sailor in his early years…then racing as a yachtsman in his forties…a keeper and ice racer of pedigree horses…an inventor of the anesthetic hydrocaine…living life on his terms…had a film written after him; Pale Face in 1948 starring Bob Hope…decided to use his dental skills with the knowledge of salesmanship and customer psychology he had gained as a traveling salesman… a proficient public speaker…franchised out 37 dental offices…practiced celebrity dentistry…

Painless Blue Print For Life

1. learn how to sell
2. learn how to attract attention to you and your business
3. learn how to borrow working capital
4. learn that it isn’t what you know, but whom you know

…Produced his own branded tooth paste, …used a USP as his trading name… incorporated competitive advantages into his business… created experiences for customers…sold synergistic products to increase his income…used guarantees “if it hurts, you don’t pay”…self branded with his signature hat, necklace and gitty goatee beard; like buffalo Bill…mastered lead generation techniques by buying a circus…advertised with airplanes, flyers, celebrity endorsement…

William Bebe, Painless’s manager,

“Doc, whatever you do, if you spend any money for a sign for advertising, do not, under any circumstances, make it ordinary. Make it so that whoever sees it will stop, look, and listen. Being nice has its limitations, but there are too many people already working that side of the street.”

…FIRST KNOWN BLING DENTISTRY by putting a diamond on the front tooth of a famous boxer…first known animal dentist by treating hypos and lions in front of huge audiences… cleverly put to work huge signage that incorporated his USP, advertised by the power of inundation…understood that words sell through alliteration; repetition of an initial sound.

For example in his own words, “You have to be ornanised, systemetised, capitalized, standardized, and specialized. These are the major principles of business economics.”

GAINING ATTENTION – A type rope walker in pink pants stepped out of Parkers 4^th floor office and stopped the traffic for thirty minutes with one banner tied to each end of his pole, “I’m going to painless parker. He won’t hurt a bit.” Then on the way back from the opposite building, the other side of the banner read, “I’ve been to Painless Parker. He didn’t hurt a bit.”

“When you stand up in a wagon or appear on a street corner and give a dental sermon, some people will think you are crazy. But they are so curious to find out how crazy you really are that they will stay for the whole show. However, when you separate them from their cash, then who’s crazy? – DR PAINLESS PARKER

Tony and Cally Gedge are founders of Marketing Pirates of Dentistry and provide instant high return on investment through profitable ‘done for you marketing’ systems and strategies that your team can implement. Leaving you to start enjoying private dentistry again.

NEW RETURN ON INVESTMENT RULES FOR DENTISTS – FREE VIDEO AND TWENTY ONE PAGE REPORT;

www.addictive-marketing.com/newroirulesprivatedentist

Or call 0845 0531515 and leave your full contact details including email address. You may call 24 hours a day seven days a week including Sundays!

Free Marketing Auidit here…

http://www.addictive-marketing.com/freeconsultation

Dr Painless Parker Part 2

Dr Painless Parker paved the way for marketing for dentists

Many MPOD Members have taken this approach to their marketing and are seeing huge results!

Check out Marketing Pirates of Dentistry Member- No Pain Nigel, Cosmetic Dentist Brighton

http://www.villagedentalcentre.co.uk

What is your unique selling proposition? And how will you get on the no pain bandwagon?

Marketing For Dentists Started With Dr Painless Parker