Marketing Pirates Of Dentistry

We-Do-It-ALL-For-You Dental Marketing Program: Why Nigel Kennedy Loves It

For a free overview of MPOD’s “We-Do-It-ALL-For-YOU-Dentist Marketing” Program,

please visit http://www.addictive-marketing.com/freeconsultation/

What the ‘We-Do-It-ALL-For-YOU Dental Marketing Program’ Is Not

• This is not unproven ‘Social Media’ strategy that will somehow convert patients over the phone.
• This is not the new ‘Mobile Marketing’ secrets, which is actually called text messaging.
• This is not a program allowing you to abdicate all business development responsibility.
• This is not the promise of a new shiny toy – seeking to massage principles ego.
• This is not an ‘app’ that drives, converts, persuades or influences anyone in to your chair.

This is a measurable, sustainable, fun, accountable; We-Do-It-ALL-For-YOU Marketing Program.

We make your phone ring, or else.

For a free overview of MPOD’s “We-Do-It-ALL-For-YOU-Dentist Marketing” Program,

please visit http://www.addictive-marketing.com/freeconsultation/

 

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Just What Is It You Are Waiting For?

Business Builder,

The following is an instructive story from a few years ago…

“I got an email yesterday from Marketing Pirates of Dentistry Member Karen Sutton@ Beacon Dental, who has just opened a new practice. Patients are flooding in with Gedge Style Dental Marketing For Dentists.

And best of all she was busily typing away (Sunday) with her 1 year old on her lap. She wants to be a test lab for a new marketing service we’ll be offering later in the year.

Anyway, she liked the ‘personality marketing‘ postcards that were featured in this month’s newsletter, and is going to take a snap of her 8 year old daughter to use as a postcard with her ‘sticky out’ teeth. I get emails like this every day from Members who are starting to have FUN and enjoying dentistry again.

 

Halloween, Christmas, New Year are all running towards you faster than the speed of light and will be over before you know. Another opportunity missed. “Let’s do it next year.”… you say to yourself.

 

Listen; there will never be a right time to do anything that involves change. Like it or not, life is one hell of a roller coaster. Only last week our lives here in Spain were turned upside down with my father in law in a coma and now pneumonia.

Things will never be the same again.

And unfortunately, that’s life. As human beings, we all find it more comfortable to operate within our comfort circle. And within it lies mediocrity. Outside it…BIG SUCCESS!

My favourite quote last year from Nido Quebin- the Professor of Excuses “Don’t wait until you can before you do.”

 

Why aren’t you having some fun with your team and patients? To help you answer this question, I have provided you with an UPDATED and EXPANDED Marketing Pirates of Dentistry checklist full of answers based on what I hear from you, so you can just check off the one(s) you like best and don’t have to think about a great, creative excuse for.

Get a pencil and every time you are presented with profit making ideas and your internal parrot perched on your shoulder and or colleagues try to think as many ways as possible not to do it…scribble on this list or join me and other successful Members…

44 New and Expanded Reasons Not To Change Even If My Income Is Dwindling – Checklist

 

1. Let’s See What The New NHS Contract Looks Like
2. “Worst time in living memory to be dentist” says B.D.A Chair, So I now have permission to blame it on everything else apart from my own inertia

1. It’s Too Late In The Day (have you heard of instant communication: fax, text, Voice Broadcast and email?) Farsley Dental sent one text for Valentine and made £27,560 on tooth whitening)
2. It’s Not My Job
3. YES TONY, “BUT MY PRACTICE IS DIFFERENT”
4. Patients Won’t Like It
5. We Are In The Business To Consumer Business
6. We Are In The Business to Business Arena
7. Why Bother When Corporates Will Apparantly Own 70 percent Of Private Practice in Five Years
8. We’ve Never Done That Before
9. We Tried It Before (In 1066) And It Didn’t Work
10. Nobody Else In Our Profession Does That
11. It Doesn’t Work In Our Kind Of Business
12. In Only Works In A Big City And We Are In A Small Village
13. I Know It Works But I’m Not Looking Silly
14. I Heard From A Practice Management Consultant That Groupon Doesn’t Work
15. I Don’t Have The Right Team Yet
16. MY PATIENTS ARE FAR TOO SOPHISTICATED FOR YOUR MARKETING
17. It Only Works In A Small Village And We Are In A Big City
18. It’s Too Expensive
19. Charity Donations Should Stay In England
20. I’d Look Silly In Such A Photograph
21. Seems Too Cheap To Get Return on Investment
22. My Associate Won’t Like It
23. You’re Not A Registered Charity
24. I’ve Already Spent My 5 % of my Text Book Theory Marketing Budget On Stuff I Can’t Measure
25. The Seller of This New Piece of Kit Says Patients Will Flood In With His Corporate Looking Brochure
26. My wife/ husband/ neighbour doesn’t think it looks pretty enough
27. It Takes Too Much Time
28. “Patients Will Think We Are Desperate”… said the associate
29. My Phones Are Far Too Busy To Handle Any New Patient Enquiries
30. It’s Not Proven In Our Profession
31. It Looks “Unprofessional” And My Peers Will Get The Hump
32. My Hygienist Won’t Use the Tooth Polishing Menu
33. IT HAS TO BE PERFECT BEFORE IT GOES OUT
34. Mrs. Scroggins Won’t Wear A Hearing Aid, So Any New Callers Are A Waste of Time and Money
35. It’s Too Difficult
36. I’ve Only Got Five Years Before I Hang Up My Probe!
37. My People Are Too Busy
38. No One Has The Required Skill To Do It
39. My Neighbors’ Cousin Thinks It’s A Bad Idea
40. What If She Takes Me To A Tribunal?
41. Are you mad? I’m too busy doing ____to do that too!
42. Our GRAPHIC DESIGNER thinks it’s ugly and wants to make it pretty

If you are ready to start looking at proven, tested, done-for-you ways to increase your income, then take the first step.

Your Free…

“How To Increase My Income Even In Recession”

Free 20 Minute Confidential Telephone Consultation…

Click Here Now

 

Till next time

Tony Gedge

P.S. We just returned from Morocco with Dental Mavericks. 150 kids treated for severe decay.

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Four selfless dentists picked up a National Dental Award on Saturday 7^th May at the prestigious Lancaster Gate Hotel, London.  Probe Magazine awarded Chris Branfield, Teresa Day, Michael Oliver, Jas Sandhu and co founders Tony and Cally Gedge from Marketing Pirates of Dentistry, ‘The Best Northern Dental Team.’ This award recognised their contribution to fifty Moroccan children in desperate need of dental care. The kids received pain free dentistry but there are still 550 kids in need. All participants paid for their own trip last year to El Jebah, Northern Morocco. And Teresa Day said about the award,

“The NHS doesn’t exist in Morocco and it’s a real pleasure to help these kids. Winning a National Award is not just for ego. It is about gaining further exposure, and we also landed a big sponsor while there. It’s also nice to get some recognition too.”

The Dental Mavericks team and six additional dentists are going back to Morocco in September. Their aim to carry on giving back to the kids who they could not get to. Tony Gedge co- founder from Dental Mavericks commented,

“dentists involved with Dental Mavericks spend a lot of time, money, and energy helping these kids with severe decayed teeth. Winning a National Award is the icing on the cake. These dentists have found a higher purpose in life, not just about making money.”

Their vision is to provide a dental squat treating six hundred kids every year. If you would like to see Dental Mavericks in action or would like to invest in a legacy mobile field chair please go here www.dentalmavericks.org

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Happy April Fools Day!

Tony

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Dear Dental Buinsess Builder,

In a moment I’m about to share a profound video with you to help increase your marketing push.

But being popular is undoubtedly one of the secret marketing strategies deployed by 37 ‘media moguls’ in the Forbes Top 400 Billionaires List.

Apart from oil and property, the media profession seems like a good business to be in. But how can you as a dentist become more popular and profit from owning your own media… and what are the many benefits of doing so?

First, I want you to understand the term media.

Because once you do, it will open up new and limitless possibilities and opportunities for you.

“The concept of mass media is complicated in some internet media as now *individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers. These internet media can include television, personal web pages, pod casts and blogs.” (Source. Wikipedia.org).

To give you a hint, let’s have a look at one of the early media barons… Lord Beaverbrook.

Over time, he turned the dull newspaper into a glittering and witty journal, filled with an array of dramatic photo layouts and in 1918, he founded the Sunday Express.

By 1934, daily circulation reached 1,708,000, generating huge profits for Aitken whose wealth was already such that he never took a salary.

Following World War II, the Daily Express became the largest selling newspaper in the world, by far, with a circulation of 3,706,000. He would become known by some historians as the first baron of “Fleet Street” and as one of the most powerful men in Britain whose newspapers **could make or break almost anyone.

How To be THE Preferred Dentist of Choice

Let me deconstruct my first above underlining.

*individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers.

Cost, circulation and distribution warded off others who understood that owning your own media has many, many advantages.

Now, the flood gates are open for all and sundry to dominate, persuade, influence, educate and be THE preferred dentist of those who are drawn to your sticky media.

Owning media is and can be the difference between being a Larry Rosenthal or a local GDP.

Or for those dentists who understand the power of the media can claim any prize they like when it comes to the taking of ‘self imposed titles.’

Or maybe you are quite happy running NHS practices, but wouldn’t you like to dominate your geographical area?

Let me show you how…

….First, decide which media you want to control.

This is where those who understand the media’s power often fail.

For example…you may have decided you want to be the preferred choice of Baby Boomers (55 plus).

There are national magazines such as Mature Times and Senior Magazine, and there will also be local media that targets this profitable segment.

It may be a web site, or an association, or a political party, or a complementary business such as a hair dressers. You can either buy the media for it’s readership or start your own. I often get asked which is the best media to use.

And I reply…” there is no good or bad media.”

You have to decide and test which works best for you and your business. A major flaw: being reliant on one.

Jon Swarbrigg from Farsley Dental a couple of years ago had a media inadvertently taken away…his Yellow Pages ad mucked up and did not realise how powerful it was until the rug was pulled from walk in cases.

One is a Dangerous Number

It is advisable to have a stable of successful media all working at the same time and never relying on just one. Jon now has many diverse and stable media’s to draw from.

And the same goes for income.

I have 3 separate businesses and different passive revenues. Any one of my businesses could be taken away through illness or change in the market place.

Diversity = Stability. And The Number 1 Is A Dangerous Number.

Anyway, start with one media and see what your return on investment will be.

If I were a dentist right now, which media would I chose?

Start with your skill set first. If you are a reasonable writer then assemble articles/ press releases to be published in the local media. Rosenthal told me this strategy helped position him as the ‘Celebrity Dentist.’

If you are comfortable being in front of a camera or speaking…then it has to be Internet video such as You Tube or Pod casts.

Since the mid half of this century, TV has been the mass media of choice for billions of people.

We are conditioned to watch the box and it costs a mere few seventy pounds to set up the equipment you need. Smile TV or whatever you call your weekly web broadcast will propel you to fame and notoriety.

Here is a viral video created by Nadim Majid, an MPOD Member.

This is how one of my Members promoted a viral video that got him lots of media exposure.

You can use this as the spring board to National TV.

Or who do you think a person is going to go to when they search on Google and find a dentist who has his own TV Show?

THIS IS HUGE!

It does not matter how professional you think you are or how well your TV show is put together.

What matters most is this: “In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.”

Have a profitable week

Best

Tony Gedge

P.S. Click here for your free ‘How To Stop Drowning In the Sea of Sameness‘ consultation

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7 Underground Secret Strategies For Assembling,
Building, Motivating Your Crack ‘A’ Team

Dear Team Builder,

Over the next 7 weeks every Tuesday… you can expect via
email, Team Building Tuesday.

It’s a hard hitting, provocative weekly tip that some MPOD
Members leverage to great effect.

Throughout my upcoming two day team building experience at
Treasure Map 2011… you’ll be hearing a lot of this…

Get the right employees and implement NMETP i.e. {No
Mediocre Employee Tolerance Policy}.

Sound harsh?

Not really, it weeds out non ‘A’ Team players and gets the
right people on the bus and in the right seats!

Making this shift in attitude creates a happy team for all
concerned!

Plus over the coming weeks, discover the importance of
defining the difference between a ‘group’ and a ‘team’.

A) Group = e.g. dental practice workers – all have own
separate jobs

B) ‘A’ Team = decisions shared/rules internally
established/rewards shared

Here’s your first Underground Secret Strategies For
Assembling,Building, Motivating Your Crack ‘A’ Team

SECRET STRATEGY # 1- CLEAR INTENT NEEDED if know:-

a) what talent you need
b) how many people you need
c) what type of people you need to compensate for
any management weaknesses

THEN

d) vital results will then consequently follow! Avoid
making simple mistakes!

Next Team Building Tuesday

SECRET STRATEGY # 2- SWIM WITH THE TALENT

Happy Team Building Til Next Tuesday

Yours

Tony

P.S. This week I reveal one of my most controversial
reports; CQC Conspiracy: How To Profit From It and WIN

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Congratulations Smile Style- Implementers of the Month October 2010 for Adding Extreme Patient Value. Julie Randall who appeared on the MPOD Implementers Clinic yesterday.

Julie Randle (far right) is speaking at Treasure Map 2011 as part of the “Doers of Dentistry” panel- Tales from Implementation Managers! Her recent MPOD style banner has brought in £34,500 from 48 new patients.

And 48 percent were phobic- do the maths. Also the banner is only 7 weeks old!

So a two stubby blind cobblers fingered salute to ‘image‘ fools who think banners cheapen dental branding

Treasure Map 2011, Assembling, Building, Motivating Your Crack ‘A’ Team attendance by invite only

Call 0845 0531515

Crazy video here from Treasure Map MPOD Best of the Best winner 2009

http://www.youtube.com/tonygedge#p/u/45/M28pG4_jjXg

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Miss Sunderland blinds cosmetic dentist sunderland, Michael Oliver!

Well not literally but her teeth whitening sure did.

Check out the video below, how are you leveraging patient testimonials?

Find out how you can lead the field in your town or city…

http://www.addictive-marketing.com/freeconsultation

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SMILE– YOU’RE ON CANDID CAMERA!

Kent Dentist launches only one of its kind iPhone App!

Plus the chance to win a smile makeover worth £650.00.

Staplehurst Dental Practice in Kent has launched a world first; ‘Smile Assessment’ facility as an iPhone App.

Now there’s no excuse not to keep your teeth in tip top order. This virtual application gives iphone users a chance to snap their smile on the go and instantly send to leading dentist Dr Jan Einfeldt.

Best of all Jan then provides an assessment on various cosmetic treatments from dental implants to teeth straightening.

Also a time saving facility to locate the practice through a navigation system, make or change appointments.

Constant Contact…

How do patients keep updated with the latest news?

Users are kept up to date with the very timely information and offers, which includes videos of Dr Jan and his patients’ success stories. The updates are highlighted on the app’s icon.

In fact Staplehurst owner Dr Jan said:

“I’ve seen that my patients are increasingly stretched for time, so wanted to come up with a solution that would make their lives easier.  The fact that everyone has their phone with them constantly means we’re able to engage with them instantly – far quicker than through the website or coming to the practice – and it also allows users to change, or book appointments without having to call us.”

Dr Jan continued “To celebrate the launch of the new Staplehurst Dental Practice iPhone app, during September we are offering one lucky reader the chance to win a Teeth Whitening Package worth £650.00. Just send in your Smile using the app’s unique Smile Assessment facility and we will choose our favourite Smile for our great prize. The app is available to download now from the App Store on the iPhone or via iTunes under the name ‘Staplehurst’.”

Or click here to download the app Kent Dentist App

Media Contact Information

Name: Dr. Jan Einfeldt
Website: http://www.staplehurstdentalpractice.co.uk/
Email: info@ staplehurstdentalpractice.co.uk
Phone: 01580 84 81 71

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Below is an edited version of what makes me feel alive,and worth every penny of the extreme customer service we provide our MPOD Members.

From Dr X

Some powerful stuff from MPOD for which I am very grateful….

1. Great call , will be in contact about the xxxxx over the next day or two

2. Most stunning to me and perhaps the most valuable lesson to me in over 20 yrs is the XXX that you have uncovered.

I take this on the chin as it is ultimately my failing that has allowed this to go on unnoticed thinking we were pretty much at it.

It could turn out to be the most significant change in my pt management in all these years. It will be turned round as a positive, make no mistake.

I owe you a beer

Dr X

Tony Gedge comments: Every month I speak with MPOD Members one on one about the growth of the practice. I hold no punches and tell it as it is. It’s my job and if I can’t tell the truth, I will part company; it is what I get paid to do at £437.50 an hour.

1. I challenge all MPOD Members to tackle issues which are the TRUTH and to stop delaying the inevitable. A deadline for taking action is set and I will chase and hold accountable for what you have committed to changing for the better.

2. RESPECT- The leader accepting it’s his responsibility and looking to blame no one for a big profit hole. This FATAL FLAW is going on in EVERY single practice in the UK.

It is costing you more than my £437.50 an hour. And it’s easy to fix. Over the coming month’s we have decided to roll this out to MPOD Members on a fist come first served basis.

All dental marketing needs to be held accountable, measured and tested for maximum ROI.

And finally I’ve stopped drinking now for five weeks. So my friend and MPOD Member will have to buy me a sin alcoholic beer. San Miguel do a nice one. But can you answer me this strange occurrence?

Although no alcohol, after drinking four cans I still get a thick head the next day? Please let me know your comments below

For straight talking about the future growth of your practice…

http://www.addictive-marketing.com/freeconsultation

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