Dental marketing that works isn’t as straight forward as one thinks.
It’s about getting highly responsive prospects into your marketing funnel and then working the leads.
Michael Cahill Marketing Pirates Of Dentistrt Member spent an hour on the phone with Tony Gedge a few days before his ‘Invisalign Open Evening’ which I would have liked to have called “The Rough Guide To Straight Teeth Experience” but hey ho, he got a full house and immediate ROI.
MARKETING FUNNEL…
So radio and supermarket dental marketing etc did the trick. But great effort goes into making sure prospects don’t blob with sequential multi media touches all the way up to the evening.
Then once there, a complex sales presentation was put together with Tony Gedge a few days before the event. This included over twenty ethical psychological triggers to persuade, motivate and convince. And the open evening was a MEDIA to then move the prospect forward along the sales cycle to one on one consultations.
THE NUMBERS THEN…
If just fifty percent of the consults turn into business thats an average of £38,000 less costs, and not including referrals from the treatment conducted and carrying on being a patient.
A Twitter Message From Mike;
Mikethedentist: Hi Tony. Amazing evening! 50 turned up. So far about 20 consults booked for Invisalign and 12 for smile consults. I’ll keep you posted.
They had a conversion rate of attendees to consults of over 60%.
But the hard work begins again with an elaborate multi step follow up campaign for those ten that didn’t show and those five that didn’t convert, which will include a webinar and another intricate campaign to make sure they turn up for the consult.
Dental marketing in Bolton at it’s best. Without a team on board with your dentist marketing; SOLO IS NOT YOUR MOJO.
Make it an ROI Week
Tony
MR R.O.I
Return On Investment Marketing For Dentists
P.S. Free ROI Rules Video and 21 Page Report by clicking below or call
0845 0531515 – 24 hours a day, 7 days a week!
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