Give Me Five Minutes Of Marketing For Dentists- And I’ll Make You Popular Over Night – Free
‘No Pain Nigel’ MPOD Member – Local Celeb
Being popular is undoubtedly one of the secret marketing strategies deployed by 37 ‘media moguls’ in the Forbes Top 400 Billionaires List.
Apart from oil and property, the media profession seems like a good business to be in.
But how can you as a dentist become more popular and profit from owning your own media… and what are the many benefits of doing so?
First, I want you to understand the term media. Because once you do, it will open up new and limitless possibilities and opportunities for you.
“The concept of mass media is complicated in some internet media as now *individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers.
These internet media can include television, personal web pages, pod castsblogs.” and (Source. Wikipedia.org).
To give you a hint, let’s have a look at one of the early media barons… Lord Beaverbrook.
DULL BECOMES AMAZING
Over time, he turned the dull newspaper into a glittering and witty journal, filled with an array of dramatic photo layouts and in 1918, he founded the Sunday Express.
By 1934, daily circulation reached 1,708,000, generating huge profits for Aitken whose wealth was already such that he never took a salary.
Following World War II, the Daily Express became the largest selling newspaper in the world, by far, with a circulation of 3,706,000.
He would become known by some historians as the first baron of “Fleet Street” and as one of the most powerful men in Britain whose newspapers **could make or break almost anyone.
Let me deconstruct my first above underlining. *individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers.
Cost, circulation and distribution warded off others who understood that owning your own media has many, many advantages.
Now, the flood gates are open for all and sundry to dominate, persuade, influence, educate and be THE preferred dentist of those who are drawn to your sticky media.
OWNING YOUR OWN MEDIA
Owning media is and can be the difference between being a Larry Rosenthal or a local GDP.
Or for those MPOD marketing for dentists members who understand the power of the media can claim any prize they like when it comes to the taking of ‘self imposed titles.’Obviously you can’t claim ’specialist’ – or the GDC will whip you silly.
Or maybe you are quite happy running NHS practices, but wouldn’t you like to dominate your geographical area? Let me show you how….
First, decide which media you want to control. This is where those who don’t understand the media’s power often fail.
So for example…you may have decided you want to be the preferred choice of Baby Boomers. There are national magazines such as Mature Times and Senior Magazine, and there will also be local media that targets this profitable segment.
It may be a web site, or an association, or a political party, or a complementary business such as a hair dressers. You can either buy the media for it’s readership or start your own.
GOOD OR BAD MEDIA?
I often get asked which is the best media to use. And I reply…” there is no good or bad media.” You have to decide and test which works best.
A major flaw: being reliant on one. Jon Swarbrigg recently had a media inadvertently taken away…his Yellow Pages ad mucked up and did not realise how powerful it was until the rug was pulled from walk in cases.
It is advisable to have a stable of successful media all working at the same time and never relying on just one.If you are heavily into Google- be warned- this can be taken away from you in an instant!
And the same goes for income. I have 3 separate businesses and different passive revenues. Any one of my businesses could be taken away through illness or change in the market place. Diversity = Stability.
Anyway, start with one media and see what your return on investment will be. If I were a dentist right now, which media would I chose?
Start with your skill set first. If you are a reasonable writer then assemble articles/ press releases to be published in consumer media and trade press and online.
CELEBRITY DENTISTRY
Rosenthal told me this strategy helped position him as the ‘Celebrity Dentist.’
If you are comfortable being in front of a camera or speaking…then it has to be Internet TV or Pod cast.( Gold Interview this month on Pod casting).
Since the mid half of this century TV has been the mass media of choice for billions of people.
We are conditioned to watch the box and it costs a mere few hindered quid to set up the equipment you need.
Smile TV or whatever you call your weekly web broadcast will propel you to fame and notoriety. You can use this as the spring board to National TV.
Or who do you think a person is going to go to when they search on Google and find a dentist who has his own TV Show? THIS IS HUGE! It does not matter how professional you think you are or how well your TV show is put together. What matters most is this:
“In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.”
Let me deconstruct my last above underlining **could make or break almost anyone.
You decide!
To A Celebrity Dental Career
Tony Gedge
P.S. Look out for my Valentines Special Offer – ‘Love R.O.I Marketing For Dentists’ Month
P.P.S. Free 20 Minute Marketing Audit…
http://www.addictive-marketing.com/freeconsultation
P.P.S. What do you think? Please comment below – so I know someone is reading- ta very much
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