The following R.O.I Web Marketing For Dentists Monthly Report is from an MPOD Member…
Marketing Report for Feb 2010-02-27
Total spend on marketing £810
- £500 on Google adwords and management
- Search engine optimisation £250
- Posters £60
TOTAL REVENUE generated £21,359 in February so within the first bonus band
Total no of patients 33
Conversion rate 82%
Conversion rate on the phone 25%
Conversion rate on the web 6%
Cost per lead was £24.5
R.O.I – return on investment = 2,640%
Leads 50% from Google and the web increase in Facebook leads
Word of mouth 28%
SUMMARY
Word of mouth is increasing no of patients up from January and also conversion rate up and return on investment up more coming from Facebook
ACTION PLAN MARCH
To increase the usage of Facebook and networking site advertising to continue with the videos and the search engine optimisation and also posters keep fresh and different.
Tony Gedge’s Comments…
FACE BOOK- MAKING IT PAY
We have developed Face Book Apps and adverts to target our ideal patient profile. Last year we tried to make Face Book pay but we couldn’t crack it. Now we are!
PHONE CONVERSION
Concerned about the 25 % phone conversion rate- So yesterday we have Mystery Shopped our MPOD members practice (part of membership fees).
They will receive MP3 recordings, how to improve to 75% (our standard benchmark) a team training video, phone conversion script and a 2 hour training team training session PowerPoint… for principle to train the team.
We will then Mystery shop again every month, until up to 75 % and beyond.
FINALLY…
Spending £810 on marketing a month and pulling out £21,359 is a no brainer! You give me £810 and I’ll give you £21,359. Of course the principle and the team have to be behind it.
We Don't Do Ego Testical Marketing
We have press adverts, direct mail, and monthly newspaper column that this client hasn’t started leveraging yet.
Once this is the case, I would expect a further 50 % increase in monthly revenue after testing various media.
Also you have to decide which market you are going after and not chase everything with a jaw bone. Either – Prime Of Life Women- or Dental Implants For Female Boomers.
From your anal R.O.I fanatic
Tony Gedge
P.S. EGO TESTICLE MARKETING
Please do not call if you don’t want to put the work in or invest in the fast growth of your practice.
We despise glossy brochures, expensive meaningless logos, big flashy web sites and radio ads that massage principle, partner, and spouse’s ego.
R.O.I is what counts.
P.P.S. If you are fat and happy and see this as a shiny new toy, please don’t call. Only serious and hungry for success dentists need apply.
For a confidential ‘Get Real’ phone audit with one of our Marketing Advisors – please click here
Or call 0845 0531515 (24/7) leave your details at any hour
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