Dental marketing to women, is my favourite topic.
And one that all dentists should start with first when doing any type of marketing or advertising.
In a recent study of what women want undertook by Borro.com, there were some insighftul results we can waeve into our marketing efforts.
"Make Dentistry Right For Women, Men Will Follow"
If you focus on the top twenty items above you’ll attract the 80 percent minority.
A few ideas:
Plug sockets available for charging phones.
Wifi access. I recently told our local restaurant to put in wifi and explained the benefist in half broken Spainsh.
They did and when in their a week later it was full of women on laptops and mobiles.
MUM AND DAUGHTER
Do specials for Mother and Daughters- i.e. Free Tooth Whitening For Mothers And Daughters This Mothers Day.
Boomer women and daughters get closer as they get older. They start hanging out, going places… make it interesting AND FUN for them and they’ll come.
Run a competition with a local shop to win a designer handbag and inside; hair straightners, diamond ring,tweasers, mascara and a cuddly toy.
Make it women friendly and men will follow
Dental marketing has to start with the end user first.
When having a website built start as we do- with women first. If a twenty year old web designer is on the marketing job, make sure they study women over thirty.
PLEASE COMMENT
Please add some commnets below on how else we can leverage “What Women Value Most“.
P.S. We have just started training our MPOD Members to use Live Person Web Chat.
In five years time the telephone will become less effective as we contue on the “I Don’t Want To Talk To You” cycle; email, text, web chat, status updates in Face Book
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Dental Mavericks
