Dental promotion for summer is a perfect way to attract, retain and add excitement to your otherwise clinical environment.
…”Switch From Seller Of Dentistry To Seller Of Experiences“
Up at seven this morning. Onto Face Book accepting new friends who want to follow my unorthodox advice.
Then onto Twitter to add some value to my followers. While here I noticed a very rare occurrence and someone who had acted on my advice. I will share this valuable lesson in a moment.
Then I read an article on blogging from one of my mentors on a dental promotion.
Now half past seven and kids will be up in thirty mins.
I let the dog out and fed the cats. Into the field and tethered Tony The Pony so he doesn’t eat Bart and Lisa’s food (the goats).
Five cup fulls of chicken feed and I let them out of their hatch to roam the field. And in a separate hutch we have two white Silkies.
The female is laying on two eggs which will hatch in twenty one days. I have to lift her off the eggs or she won’t eat. Now fifteen minutes left before the kids wander into the kitchen where we have a computer.
This weekend I will break my golden rule and first coined by Jim Rohn, “Rich people have libraries and poor people have BIG TV’s”.
We’re going to get a plasma screen for the kitchen so we can watch stuff on YouTube and the kids can watch CBeebies with wall to wall sound.
When Guy Levine the internet guru and flyer of helicopters… heard my aforementioned quote I stole from Jim, he twittered his mates and said,
“Very Rich people have cinemas and poor people have plasma screens.” Nice one Guy! Rules are to be broken.
FINALLY, the kids are ready for school and today is their last day for a week.
They’re ready for a rest. Billy has been crying and is worn out. Last night we got home at 8.30pm after the kids end of term ‘Wizard Of Oz’ show at Stage Coach. (I have uploaded a video on Face Book of my two dressed as Munchkins).
No school uniform and they have to pay a euro for the privilege.
A final photo shot of their Easter Bonnet hat (which I have uploaded to Face Book). And then I clear out the car as Cally is going to pick up a slide for the swimming pool.
Our friends the organic soap makers are moving to Gibraltar and they don’t have a pool anymore. Phew it’s now 9.03am and I am writing to you . Back to the secret I dental promotion I discovered on Twitter…
Yesterday morning before the kids were up I Twittered this message…”Switch From Seller Of Dentistry To Seller Of Experiences” and I listed a web site I mentioned at the Treasure Map Experience, “Selling To The Affluent.”
I won’t mention it here as I don’t want to lose you from this page.
So many web sites do this which is ludicrous.
Anyway, Lab Owner Mark Oborn picked up on this twitter and took immediate action bringing it into the Lab world.
The idea has come from outside of dentistry; the luxury travel market.
And I mentioned this idea yesterday to my posh Chiropractor (osteopath) who has a wellness retreat in Malaga.
He nearly wet himself while twisting my neck… which could have been fatal. He then told me there was a wild Lynx cat nearby and one of only 128 in existence.
Here are a few of the club rules from this luxury website. I will re-interpret for dentistry.
But the name of the rules are very important.
Club Rule No. 01: The fear of dentistry is not permitted; we have 21st century sedation technology
Club Rule No. 02: Patients are kindly asked to chose drinks, watch DVD’s, CHILLAX
Club Rule No. 03: We are NOT legally held responsible if you blind your friends with your new smile
The website link can be found below. There are twenty one rules to copy.
Place each rule in a PowerPoint with a photo of your practice. Use pictures from kids. Use testimonials as a picture…
Club Rule No. 04: It is not obligatory to write good things about us but you may want to
I praised Mark Oborn for swift execution and he twittered “implement, implement, implement. I simply listen to YOUR mantra.”
Copy and paste this link to switch today from seller of commodity to seller of experiences, which is what people with the wedge want… http://www.theoystercircle.com/clubrules/
Let me know below what you think…
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Dental Mavericks
