Tony Gedge’s
~~ R.O.I Tales From Alora ~~
Saturday Night, April 16th, Twenty Ten
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From The Desk Of Tony Gedge
Somewhere South Of Alora
Saturday Nights R.O.I BIG Article: “Be Drop Dead Gorgeous.” Can Facial Aesthetics Be Successfully Incorporated Into My Dental Practice
Yes, is the short answer. But if you think it will bring hordes of new patients for your book, you will be utterly disappointed.
Three years ago, I undertook an exciting project with the Botox Queen, Barbara Naisby. We developed the Botox Sales Explosion System For Private Dentists.
We sold a lot and then tried to partner with a company who run Botox courses. This was in response to my Members going on the course and then having no clue how to market the treatment.
As you’re aware, I’m very anal about R.O.I.
Anyway, the company declined saying they had a proven marketing system that worked. Hmmm, sure.
So here s a few pointers I’ve learnt over the past five years in helping MPOD Members market facial aesthetics products.
First, if it’s a hobby for you, wife, receptionist, hygienist and you don’t need the extra revenue… then be prepared to waste your annual insurance premium.
If on the other hand you have answered yes to the above and don’t like waste…then read on…
Target your audience- 40-55 year old trailing female boomers.
Invite them along to NOT an Opening Evening (sounds like school and your trying to sell em something) but to an Experience.
For example MPOD Best of the Best Marketing For Dentists 2010 Winners, Oliver’s from Sunderland, put on a Drop Dead Gorgeous Night for women only.
This from Oliver’s . “Then have a few complimentary partners involved.
We sent out 500 invites (we would have been pushed for space if everyone attended!!)
25 clients RSVP’d and they all attended. This was due to semi diligent follow up which worked.
7 Clients booked treatment on the evening. Not good you might say?
Think again……
Total income generated from the evening
Patient 1 559.00
Patient 2 4,350.50
Patient 3 54.00
Patient 4 227.50
Patient 5 335.40
Patient 6 227.50
Patient 7 245.00
Patient 8 50.00
£6,048.90 less £452.66(outgoings)
Profit- £5596.24
You give me £452.66 and I’ll give you back £596.24. Let me know the ROI as a percentage and I’ll give you a few CD’s.
N.B. I have left out staff time but the new income from referrals and ongoing new patient business, easily covers that expense.
R.O.I LESSONS LEARNED
Oliver’s targeted 500 female patients from the age of 21 to 65 years. If you have a look at the demographic (ages) of the patients attended, the best ROI would have been to target 35-60 year olds.
WANT TO SEE THEIR CASE STUDY PACKED WITH OUR R.O.I STRATEGIES?
Mouse over to get the free 39 slide PowerPoint including their famous Tooth Pick Run…
http://www.addictive-marketing.com/oliversmpodbestofbest2010.pdf
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NEW TEAM MEMBERS @ MPOD
Up to ten MPOD Team Members now, who all work remotely. I never imagined we would grow so fast in just four years.
Welcome to Nat- Implementation Manager
Chris and Jin- Web Design, Pay Per Click Management, Search Engine Optimisation & Web Marketing
Karen- Implementation Manager
WHY SHOULD I SPEND MY HARD EARNED CASH WITH YOU?
I constantly get asked what is it we do. In short, we provide instant high return on investment through profitable ‘done for you marketing’ systems and strategies that your team can implement. Leaving you to start enjoying private dentistry again.
We Provide Extreme Value To Our Members. We Care About Your Success.
We make sure you don’t get ripped off by peddlers of advertising and marketing that doesn’t work.
What Is Your MPOD Members Club?
Here is a partial list of some of the services that we provide which is all part of a monthly 4 tier Membership Club. N.B. MEMBERSHIP IS FULL AT PRESENT.
Mystery Phone Shop and Staff Training
Weekly MPOD Video/ Bulletin
Monthly Coaching With Tony
Weekly Virtual Staff Training
Monthly Printed Newsletter Full Of Marketing Examples
Monthly Webinar On marketing That’s Working
Search Engine Optimisation and Web Marketing
On and Offline Marketing Systems- we don’t build web sites, we build lead generation follow up systems for Prime of Life Women
New Mover Programmes
Dr 2 Dr Marketing System For Peer Referrals
Done For You Patient Newsletter – not the corporate boring type
Implant and Straight Teeth Marketing Systems
Treasure Map Annual Experience, Birmingham 2011
Plus higher level retreats and marketing systems
Knock Yaself Out
Your R.O.I Marketing Correspondent,
Tony Gedge
P.S. When MPOD membership re-opens, we have a waiting list but first you have to take the “Am I Suitable For MPOD Marketing”
http://www.addictive-marketing.com/freeconsultation
Dedicated To Dramatically Increase And Retain Your Profit
+44(0845) 0531515
tony@addictive-marketing.com
www.Addictive-Marketing.com
Tony and Cally Gedge are founders of Marketing Pirates of Dentistry and provide instant high return on investment through profitable ‘done for you marketing’ systems and strategies that your team can implement. Leaving you to start enjoying private dentistry again.
We Provide Extreme Value To Our Members. We Care About Your Success.
We make sure you don’t get ripped off by peddlers of advertising and marketing that doesn’t work.
Copyright Tony Gedge
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