Marketing Pirates Of Dentistry – Home of the Dental Mavericks Charity - 44 New and Expanded Dental Marketing Reasons Not To Change Even If My Income Is Dwindling

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44 New and Expanded Dental Marketing Reasons Not To Change Even If My Income Is Dwindling – Checklist

Published by admin in Dentist Marketing By Tony Gedge on October 18th, 2011

Just What Is It You Are Waiting For?

Business Builder,

The following is an instructive story from a few years ago…

“I got an email yesterday from Marketing Pirates of Dentistry Member Karen Sutton@ Beacon Dental, who has just opened a new practice. Patients are flooding in with Gedge Style Dental Marketing For Dentists.

And best of all she was busily typing away (Sunday) with her 1 year old on her lap. She wants to be a test lab for a new marketing service we’ll be offering later in the year.

Anyway, she liked the ‘personality marketing‘ postcards that were featured in this month’s newsletter, and is going to take a snap of her 8 year old daughter to use as a postcard with her ‘sticky out’ teeth. I get emails like this every day from Members who are starting to have FUN and enjoying dentistry again.

Halloween, Christmas, New Year are all running towards you faster than the speed of light and will be over before you know. Another opportunity missed. “Let’s do it next year.”… you say to yourself.

Listen; there will never be a right time to do anything that involves change. Like it or not, life is one hell of a roller coaster. Only last week our lives here in Spain were turned upside down with my father in law in a coma and now pneumonia.

Things will never be the same again.

And unfortunately, that’s life. As human beings, we all find it more comfortable to operate within our comfort circle. And within it lies mediocrity. Outside it…BIG SUCCESS!

My favourite quote last year from Nido Quebin- the Professor of Excuses “Don’t wait until you can before you do.”

Why aren’t you having some fun with your team and patients? To help you answer this question, I have provided you with an UPDATED and EXPANDED Marketing Pirates of Dentistry checklist full of answers based on what I hear from you, so you can just check off the one(s) you like best and don’t have to think about a great, creative excuse for.

Get a pencil and every time you are presented with profit making ideas and your internal parrot perched on your shoulder and or colleagues try to think as many ways as possible not to do it…scribble on this list or join me and other successful Members…

44 New and Expanded Reasons Not To Change Even If My Income Is Dwindling – Checklist

Let’s See What The New NHS Contract Looks Like
“Worst time in living memory to be dentist” says B.D.A Chair, So I now have permission to blame it on everything else apart from my own inertia

It’s Too Late In The Day (have you heard of instant communication: fax, text, Voice Broadcast and email?) Farsley Dental sent one text for Valentine and made £27,560 on tooth whitening)
It’s Not My Job
YES TONY, “BUT MY PRACTICE IS DIFFERENT”
Patients Won’t Like It
We Are In The Business To Consumer Business
We Are In The Business to Business Arena
Why Bother When Corporates Will Apparantly Own 70 percent Of Private Practice in Five Years
We’ve Never Done That Before
We Tried It Before (In 1066) And It Didn’t Work
Nobody Else In Our Profession Does That
It Doesn’t Work In Our Kind Of Business
In Only Works In A Big City And We Are In A Small Village
I Know It Works But I’m Not Looking Silly
I Heard From A Practice Management Consultant That Groupon Doesn’t Work
I Don’t Have The Right Team Yet
MY PATIENTS ARE FAR TOO SOPHISTICATED FOR YOUR MARKETING
It Only Works In A Small Village And We Are In A Big City
It’s Too Expensive
Charity Donations Should Stay In England
I’d Look Silly In Such A Photograph
Seems Too Cheap To Get Return on Investment
My Associate Won’t Like It
You’re Not A Registered Charity
I’ve Already Spent My 5 % of my Text Book Theory Marketing Budget On Stuff I Can’t Measure
The Seller of This New Piece of Kit Says Patients Will Flood In With His Corporate Looking Brochure
My wife/ husband/ neighbour doesn’t think it looks pretty enough
It Takes Too Much Time
“Patients Will Think We Are Desperate”… said the associate
My Phones Are Far Too Busy To Handle Any New Patient Enquiries
It’s Not Proven In Our Profession
It Looks “Unprofessional” And My Peers Will Get The Hump
My Hygienist Won’t Use the Tooth Polishing Menu
IT HAS TO BE PERFECT BEFORE IT GOES OUT
Mrs. Scroggins Won’t Wear A Hearing Aid, So Any New Callers Are A Waste of Time and Money
It’s Too Difficult
I’ve Only Got Five Years Before I Hang Up My Probe!
My People Are Too Busy
No One Has The Required Skill To Do It
My Neighbors’ Cousin Thinks It’s A Bad Idea
What If She Takes Me To A Tribunal?
Are you mad? I’m too busy doing ____to do that too!
Our GRAPHIC DESIGNER thinks it’s ugly and wants to make it pretty