Tony Gedge’s personal story is extraordinary…
Tony Gedge is not your usual dental business consultant.
An ex-night club owner, he never took a course in business and he doesn’t give his business opinion unless asked.
He spends his spare time writing books, running, and trying to master the art of kite and wind surfing.
His Spanish expat community call him an obsessive. Some clients call him quirky.But he’s also a serial entrepreneur.
He started his first journey at just 16 yrs of age as DJ-ing in a dive called the Upstairs, Downstairs in Armley, Leeds.
And nearly two and a half decades later that elapsed since then, he has set up a dozen successful businesses in a variety of industries and created half a dozen legacies.
Creating the Leeds Fringe Film Festival, Leeds Food and Drink Festival, produced a music video launching the Leeds Film Festival featuring the world famous group Nightmares on Wax, created and named the ‘Exchange Quarter’ a rundown area in Leeds city centre, of Leeds City Centre Rotary Club President, owned 2 nightclubs and sold one, lost £150,000 on his record label, worked with mentally and physically disabled kids for 3 months in America, got married and had twins, set up a dental charity; Dental Mavericks to give back to Moroccan kids, moved to Spain to do what he wants, when he wants, with who he wants, charging what he wants from where he wants.
His last business Tony admits to launching, Marketing Pirates of Dentistry that he runs with his wife Cally from their homes in Spain, a Membership based company that provides advice and training in sales and marketing for private dentists.
Started initially as an informal weekly email to a handful of his protégés, it quickly morphed into a private members club with one hundred private dentists.
Tony’s primary focus of his business life these days, however, is searching the globe for cutting edge information, technologies, ideas he can steal and distribute to his elite Mastermind group that assists them to constantly re-invent themselves and their businesses.
He studies history of advertising and marketing and holds the world’s largest ad collections featuring famous copywriters from the early 1900’s. He also researches and collects artefacts from the greatest business minds that dentistry has ever produced including Dr Painless Parker, and showman PT Barnum, members of the highly secretive Lunar Society that started the Industrial Revolution including Josia Wedgewood, Joseph Priestly and Ben Franklin.
Tony writes about unconventional sales and marketing ideas (“somewhat badly,” he says), as well as reports, videos, audio books on personal development. “I love my readership that appreciates the way I look at things”, Tony says. “And that is stimulating.”
His books and business development programs include 66 Marketing Secrets for Private Dentists, and eleven other dental marketing systems.
“How to Stop Her Search with You” his twelfth initiative.
Tony continues to write about sales and marketing strategies for private practice on a daily, weekly basis in the Marketing Pirates of Dentistry e-zine and private client newsletters.
 “Because Of YOU We Raised Our Prices Again!!”“Because of you we’ve just raised our prices again, after we came off the last phone call, we put our prices up again because of the NEW value we are adding to our patients”.— Jon Swarbrigg, Farsley Dental, Leeds |
Auto Pilot Marketing System For Private Dentists.
28 St Leonards Road
Harrogate HG2 8NX
Phone 0845 0531515
Fax 0845 3630440
cally@marketingpiratesofdentistry
Dental Mavericks
